{"id":1583,"date":"2018-08-13T14:31:36","date_gmt":"2018-08-13T09:01:36","guid":{"rendered":"https:\/\/blog.parallaxhosting.com\/?p=1583"},"modified":"2024-11-19T21:13:43","modified_gmt":"2024-11-19T15:43:43","slug":"benefits-of-wordpress-as-your-content-management-system","status":"publish","type":"post","link":"https:\/\/parallaxhosting.com\/blog\/wordpress\/benefits-of-wordpress-as-your-content-management-system\/","title":{"rendered":"Benefits of WordPress As Your Content Management System"},"content":{"rendered":"

Setting up a new website is like setting up a new physical store.<\/p>\n

To help people find what you\u2019re offering, you need to display your goods in a way that looks appealing, makes sense, and is easy for you to restock and update. In a retail store, the solution is fixtures; for your website, it\u2019s a content management system (CMS).<\/p>\n

There are lots of CMS options, but for new site owners, the WordPress content management system offers a lot of benefits right out of the virtual box.<\/p>\n

“9 Benefits of Using WordPress as Your CMS”<\/h1>\n

 <\/p>\n

1. Your CMS Is Free<\/h2>\n

There are\u00a0a lot of reasons to like WordPress<\/a>, but the fact that it\u2019s free is a pretty compelling reason to use WordPress as a content management system on its own.<\/p>\n

It\u2019s normal to wonder if \u201cyou get what you pay for,\u201d but even\u00a0big companies like Disney and major media outlets like Time and TechCrunch use WordPress\u00a0as their content management system. And many of the plugins for WordPress that add functions and features are also free, or come in free and premium (paid) versions.<\/p>\n

Using WordPress and free plugins leaves more money in your budget for content production and promotion.<\/p>\n

 <\/p>\n

2. You Can Present Your Content the Way You Want<\/h2>\n

Because there are\u00a0thousands of themes<\/a>\u00a0and\u00a0more than 55,000 plugins<\/a>\u00a0for WordPress, your blog, store, or business site can have its own unique look. Consider that the official websites of\u00a0Sweden<\/a>,\u00a0Beyonce<\/a>, and\u00a0BBC America<\/a>\u00a0all use WordPress, but have radically different looks, features, and functions:<\/p>\n

\"\" \"\" \"\"<\/p>\n

Many\u00a0WordPress themes\u00a0are customizable, too, which gives you control over your site\u2019s fonts, colors, and formatting within your chosen theme\u2019s overall structure.<\/p>\n

 <\/p>\n

3. Your Content Is Easy to Publish, Revise, and Update<\/h2>\n

The biggest benefit of the WordPress content management system is that it\u2019s easy for writers, photographers, video producers, store owners, and podcasters to publish their content without knowing code.<\/p>\n

Publishing a blog post and adding images is not much more technically challenging than creating a text document or a slideshow. With the right plugins, sharing videos and podcast audio is easy, too. When you want to make edits and updates, just go to the post, make your changes, and click the update button.<\/p>\n

 <\/p>\n

4. You Can Easily Add More Creators to the Mix<\/h2>\n

When you\u2019re ready to\u00a0add other contributors to your blog\u00a0or hire a photo editor to update your product photos, WordPress makes it easy to add them and specify the level of access they have to your content.<\/p>\n

Most designers and writers are already familiar with WordPress because they use it for their own sites and\/or because their clients use it, so you won\u2019t have to spend a lot of time and money training new people on the basics of your CMS.<\/p>\n

And if you want to change or\u00a0upgrade your site in a particular way\u00a0and can\u2019t find a plugin to do it, there are lots of\u00a0developers who know WordPress\u00a0and can help you create what you want.<\/p>\n

 <\/p>\n

5. Your Online Store Is Easy to Set Up<\/h2>\n

Products are your most valuable content when you run an online store.<\/p>\n

With the\u00a0free WooCommerce plugin for WordPress<\/a>, you can set up an easy-to-navigate, mobile-friendly catalog and product pages that convert. WooCommerce extensions for social media, payment services, and shipping companies help you promote, sell, and ship your items seamlessly.<\/p>\n

 <\/p>\n

6. Your Content Gets Found<\/h2>\n

You want your audience to find your posts, products, or business.<\/p>\n

WordPress makes it easier for that to happen, by formatting your site in a way that\u2019s easy for search engine crawlers to navigate and by giving you a way to enter and refine your content\u2019s title tags and meta descriptions without any coding. These tags and WordPress\u2019 optimized structure allow search engine crawlers to quickly see what your content is about.<\/p>\n

There are also\u00a0SEO plugins\u00a0to optimize your site\u2019s search engine performance<\/a> even more. The free version of the Yoast SEO plugin lets you quickly optimize your keywords, preview your pages in Google results, and more. The Google XML Sitemaps free plugin builds a crawler-friendly map of your site and pings search engines when you add new content.<\/p>\n

 <\/p>\n

7. Your Content Is Mobile-Ready<\/h2>\n

You\u2019ve probably heard many times that your website needs to be mobile friendly, and I\u2019m going to repeat it here because it\u2019s so true. More than\u00a0half of all web traffic worldwide<\/a>\u00a0and\u00a0almost 40% of US-based web traffic<\/a>\u00a0now come from mobile devices.<\/p>\n

Every type of content you include on your site\u2014images, text, reviews, videos, product catalogs\u2014needs to load fast and display properly on mobile devices.<\/p>\n

A\u00a0mobile-optimized WordPress theme\u00a0makes sure your content looks right on mobile devices, and\u00a0managed WordPress web hosting\u00a0delivers the fast load times users (and Google) expect. Together, these WordPress tools and plugins use your content to create the best possible experience for your smartphone-wielding site visitors.<\/p>\n

 <\/p>\n

8. Your Content Is Easy to Share<\/h2>\n

WordPress website business owners have many options for social sharing tools, and many of them are free. One of the most popular\u00a0plugins for social<\/a>, Social Media Share Buttons & Social Sharing Icons, does what it says in the name, with added features like RSS feed support so people can subscribe to your content updates and a choice of social button styles to coordinate with your site\u2019s design.<\/p>\n

\"social<\/p>\n

Yoast SEO users can opt to use the social sharing tools built into that plugin. WooCommerce also has social media options so you can promote your products on Instagram and other channels.<\/p>\n

 <\/p>\n

9. You Can Display Customer Reviews<\/h2>\n

Your web content isn\u2019t limited to posts and media created by you and your team. Your customers can (and hopefully will) create content for your site, too. The most valuable customer-generated content is the review, because most of us check reviews before we make spending decisions now.<\/p>\n

Embedding customer reviews on eCommerce websites can keep visitors on your site while they do their research so you don\u2019t risk losing them when they click away to look for customer feedback. WordPress plugin\u00a0WP Review<\/a>\u00a0has a free version that lets you choose your rating system, colors, language, and design. This plugin also supports Google Rich Snippets so your review boxes can display nicely in search results.<\/p>\n\n\n

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\n 5\/5 - (3 votes) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Setting up a new website is like setting up a new physical store. To help people find what you\u2019re offering, you need to display your goods in a way that looks appealing, makes sense, and […]<\/p>\n","protected":false},"author":3,"featured_media":1584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_has_post_settings":[],"footnotes":""},"categories":[134],"tags":[187,23,15],"hashtags":[],"class_list":["post-1583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","tag-blog","tag-website","tag-wordpress"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t