Millions of people search for products and services every day. They use relevant keywords to find the business which best suits their interest. If you want to cater such search queries then you must ensure that your online business is ahead of your competition. Make sure people find your business. It means that you need to increase the visibility of your website.

All this makes Search Engine Optimization crucial than never before. If you are not paying attention, then it’s certain that you might not get the traffic your online business deserves. While Google Algorithms and SEO techniques are constantly evolving, it is quite crucial for you to rely completely on the basics.

Your SEO strategy should work in hand with the content strategy where you ought to:

• Know your audience
• Know your business
• Know your goals

Today even the best content needs help getting found. That’s where our tips might help you to rank better across search engines.

Quality Content

Content is king and hence you must focus on publishing quality content. Tell people what makes your product or service unique.

Keywords Relevant to SERPs

Use keywords which your users are searching across search engines.  Use synonyms and similar terms for a particular product or service in multiple content pieces, as it helps the crawlers to know what your business or site is all about.

Content Refreshment

Constantly refreshing your content at regular time-intervals matters a lot. It refreshes your domain and keep Google crawlers engaged with your website. It also helps search engines to know that your site is up-to-date.

Reviews & Offsite References

Reviews, links and offsite references play a vital role in how your content performs across search engines. Links and offsite references improves the authority of your domain in the eye of search engines.

On-Site Optimization

People often get confused about on-site optimization and relate it to keyword density. But it is simply publishing awesome and most relevant content at the first place. Gone are the days when maintaining keyword density and meta-tags through-out the article will land you on Google SERPs. Google Algorithms are constantly evolving and hence you need to maintain user experience, indexing and value proposition to maintain your authenticity.

External Optimization

It includes optimizing your content for tons of referral sites. Publishing and refreshing your content on external sites helps you build authority on Search Engines. Google algorithms evaluate the type of content you have published on external sites and it indexes every link that redirects to your home page or site-page.

Research Keyword

Combine your keyword research by using Google’s Keyword Planner. When you work for a keyword which is in the low 50s of keyword difficulty tool, chances are quite high to rank well. You can find such keywords using related terms feature in Google Planner. Include these keywords strategically on your content keeping the keyword density < 2%.

Use SEMrush to identify keyword difficulty frequency. Choosing keywords with low competition (< 50%) increases your chance to rank high. However, if your website or blog is well established, then ignore keywords with less than 500 monthly searches.

Keep it Simple

Constantly update few important SEO metrics such as:

• Page Title: The text which depicts the subject of your content in your code. Avoid bombarding it with targeted keywords.
• Meta-Tags: These are the tags that exist in your website code. Enter all relevant tags.
• Meta-Description: These are the snippets of texts which describes your content in your website code. Enter 50-100 words relevant description with maximum three targeted keywords.
• URL: Include prime keyword in the URL.
• Image Name: Depicts the image description in your code. Enter the most relevant name.

The SEO Checks

Choose the Right Keywords: Pick your keywords list as soon as possible and start your content marketing around it. Focus on the long-term keywords and the keywords with low competition.

Refresh Older Content: There are tons of content which you have already published internally and externally. Update the headlines, content and meta-tags in old blogs to better refresh your web-pages.

User-Friendly Landing Pages: Make landing pages which targets your keywords.  Awesome landing pages will convert a reader into a subscriber.

Interactive Content: Publish content which showcases your value preposition and compels users to interact. Allow users to share on social media, comment on blogs and subscribe to RSS feeds.

SEO Road

• Create Goals
• Know Your Audience
• Research Keywords
• Research Competition
• Plan Distribution
• On-Page Optimization
• Off-Page Optimization

Enjoy!

Google analytics is the most important tool which evaluates your site performance. It covers deep insights that helps to draw critical inferences about your user experience and user interface. All you need to know is how to track key insights through Google Analytics.

Below is the list of data which Google Analytics provides:

• The source of your visitors- where they are coming from-helps when you are targeting specific audience
• How they found your website- directly, through referral or through search engines
• Web browser used by visitors- helps you to directly target the browser
• Keywords used by visitors in the search engines- critical for SEO

Apart from these, Google Analytics uncovers deeper insights about your content performance. Thereby, helping you to formulate strategies more efficiently.

Data to Decisions

Google Analytics becomes valuable when it is used as a decision support tool. It is the best way to answer your questions about which strategy is working and which isn’t. Results shared by Google Analytics helps you to evolve your strategies from time to time. Just follow below steps to turn shared data into decisions:

• Compose an idea about site performance.
• Determine parameters to define your site performance.
• Create a report that provides required data to answer your site performance.
• Measure the results of your strategies as per the data.
• Take actions as per your measurements.

There are four important data reports shared by Google Analytics. Each report is the key to understand specific insights that impacts your site performance.

Audience Report

This is one of the most critical reports which tells who your audience is, what their interests are and how they are interacting with your content. It examines the behavior of users related by common attributes.  Through audience report, you also understand how valuable different users are to your online business, based on the lifetime performance.

You can determine the lifetime value of a user you acquired through paid campaigns. It will help you to identify a profitable allocation of your marketing budgets across channels. Lifetime value also determines the cost efficiency of each marketing channel. Audience reports lets you know the age and demography of your user, thereby helping you to specifically target a user.

Acquisition Reports

Each traffic to a website has an origin or a source. A source can be Google Search Engine, Facebook Referral, Newsletters or Direct SEO.  Google Acquisition Report determines that source. It provides a deep insight on your user’s Acquisition, Behavior and Conversion (ABC). It shows the total visits to your website, simultaneously deciphering the percentage of new visitors.

Acquisition reports also breaks down the bounce rate for each marketing channel, thereby helping you to identify how well a user from each channel is interacting with your web pages. High bounce rate suggest that users are not getting what they were looking for and are leaving without viewing more than one page.

Behavior Reports

Behavior Reports help you evaluate the actions users take on your website. It helps to improve their user experience while optimizing content which is not performing well. It visualizes the path each user takes from one web-page to another. The behavior report identifies the potential content issue as it discovers the content segment that engages users the most.

Always set up the tracking code in order to track events for the Behavior Flow Report. Click here to download analytics code.

Conversion Reports

It determines whether your site is helping your online business to achieve its marketing goal. Conversion reports tells how many conversions your campaign has received for each user action. It measures the conversion rate of each goal for each source. Thereby, helping you to analyze Cost/Sale and Cost/Engagement.

There are two types of conversions:

• Click Conversion: Tracks all conversions assisted by clicks
• Impression Conversion: Tracks conversions assisted by impressions before the final click.

Conversion report is the great way to identify which keywords are helping the best to drive maximum conversions.

Tracking and measuring your Google Analytics is an ongoing process. You must visits these reports on a regular basis to ensure the best actions and strategies you are implementing for your website.

As the Google crawlers are becoming smarter and more efficient, the process of achieving better rankings is getting tedious. Now it takes optimized steps to rank your website at the top of SERPs. There are many factors which influences Google Rankings and Image optimization is one of the most important parameter.

Image optimization can drive millions of traffic into your website through image-based search engines. Each image element has significant contribution towards SEO. From headline to alt text, image copy to links redirection, elements play a major role in overall SEO of a page.

Always start image optimization when:

• Your product isn’t displayed when you do Google Image Search
• Your ranking isn’t improving despite following Penguin algorithms
• When bounce rate is higher than your expectation

Name Images Properly

When it comes to search engine optimization, using keywords in the image name helps optimization. Without even looking at the image, you should tell Google to know what the image is about. Therefore, create a descriptive keyword rich name. Search engine not only crawls your content but they also search for image file names. We suggest you to use maximum 3-5 words in your image name.

For example if your image is about Email invoicing tool, then your image file name shouldn’t be like ey12345.jpg, but it should be emailinvoicing.jpg.

Avoid Abbreviation

No matter, what your product or business is all about, avoid any kind of abbreviation. For example, don’t use PS for payment solutions, instead use complete name payment solutions. Combine all the elements together and use dash or underscore (- or _) only to separate keywords.

Consistent Naming

Always make a format to name multiple images in a single way. Don’t and mind it never name a single image in multiple formats. For example, if you have an image called “sms-invocing-payment-solutions.jpg”, you don’t want others to name it as “sms-invoice-pay-tools.jpg”.

Google crawlers won’t accept multiple formats for single type image. Multiple names for the same image also becomes complex to manage when you use it often.

Alt Text Attributes

Alt text is added to image when your image isn’t loaded for any reason. Perhaps because the users have turned off images in their browser, or they are using screen reader, the alt text functionality ensures that critical information is not lost. Therefore, alt text should be descriptive in nature. Make sure that you include targeted keywords in the alt text option.

Google includes alt text as the key ranking factor while optimizing images. Vary your alt text for multiple sizes for same image.

Fill Details

Fill important details such as image titles, captions and anchor texts. Image title is displayed when you hover over an image over website. On the other hand, caption text is visible on your website page. Use some of the keywords in your caption text. Remember that every aspect of image optimization should have a unique keyword density.

Always create an awesome user experience in order to score better in Google rankings. Great images are an excellent way to attract Google Crawlers to your website. Quality images can increase website traffic and it appears better on Google SERPS. Always create a standalone landing page for your image, as it helps Google to collect more related information about your page. Remember to provide useful information such as titles, caption and alt text.

Google is the most powerful medium that controls and drives traffic. Billions of visitors visit Google every day and these visits are landed on millions of websites. This journey starts much before you enter a search query in Google. Your search query travels through trillions of documents before Google flashes search result for your query.

Google Algorithms scan millions of websites before showing it to you in the search term. These websites are crawled by Google on a regular basis. Many factors control this crawling process. Some of these factors are page ranks, content quality, content frequency and links to your web-page.

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Content is the driving engine to scale reach, increase visibility and boost sales. Regular posting of quality content increases the credibility of your business in front of the potential customers.  Therefore it becomes quite important for you to market your content strategy. And content strategy starts with the publication of your business blog.

A blog is a place where you host valuable content, market product or create a thought leadership channel. With minimal expense, you can engage your readers by simply publishing a blog.

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