Google is the most powerful medium that controls and drives traffic. Billions of visitors visit Google every day and these visits are landed on millions of websites. This journey starts much before you enter a search query in Google. Your search query travels through trillions of documents before Google flashes search result for your query.

Google Algorithms scan millions of websites before showing it to you in the search term. These websites are crawled by Google on a regular basis. Many factors control this crawling process. Some of these factors are page ranks, content quality, content frequency and links to your web-page.

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The biggest challenge for an eCommerce website is to ensure that customer completes the purchase they initiate. As per Google’s first impression report, a user judges your website in 1/50th of a second. It is this time period which a user takes to rate your website. If your website is cluttered and do not have a clear call-to-action button, then your user may abandon it. Therefore it becomes quite crucial for your website to avoid any visual complexities.

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Content is the driving engine to scale reach, increase visibility and boost sales. Regular posting of quality content increases the credibility of your business in front of the potential customers.  Therefore it becomes quite important for you to market your content strategy. And content strategy starts with the publication of your business blog.

A blog is a place where you host valuable content, market product or create a thought leadership channel. With minimal expense, you can engage your readers by simply publishing a blog.

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One of the first things we all learned in our childhood is alphabets. Alphabets form a foundation for a language. Or we can say, alphabets are the building blocks for learning how to read. Much like those early days, if you’re a new kid to SEO, you must learn the Search Engine Optimization Alphabets.

There are thousands of Gurus online who try to teach SEO to beginners, but it takes hours to learn a single thing if you don’t know the terminologies they use. To simplify this learning process, let’s start with ABCD of SEO.

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