Successful brand building process outshines competition and plays an important role to create your customer’s loyalty. You need to establish a strong connect with your customer in order to make your company successful. Brand building is an ongoing process which defines your company’s vision and position in the market.

A successful brand building process increases your sales and advocates your product or service. From developing your Brand Guide to creating crucial brand elements such a logo and slogan, brand building process represents your company’s true spirit.

A successful brand has to be consistent in communication and experience across

• Environment
• Print & packaging
• Website & online advertising
• Content marketing
• Social media
• Sales & customer service

Use this six simple steps on how to build a successful brand:

Step 1: Determine Target Audience

When you are building your brand, always keep in mind who you are targeting with your communication. Identify your target audience and tailor your mission to meet their requirement in the best possible manner.

Aim for a scenario where you create campaigns as per the needs of your customers. Decide what type of communication best delivers your message to the audience you are targeting. Don’t forget to filter your audience on the basis of their demography, age, interest and behavior. It will help you to target niche into the segment.

Step 2: Define Brand Mission

Define the values you want to incorporate with your audience base. Your vision and mission statement basically depicts the purpose of your existence. It will guide your brand building process across channels. You need to present an authentic image of what your company strives for.

You need to articulate your company’s mission across channels so that it sets path of your communication. Everything from logo to your tagline, your communication should reflect your mission. Always ask yourself:

• Why have you started your business?
• What are your goals?
• Who is your target audience?

Step 3: Research Competition

Analyze your competition and find out what they are offering to their customers. Think why your business is different from your competitors. Your branding should focus on that difference and should revolve around what makes your product better than the rest.

If you find that your market is filled with a vast number of competitors, then you can try tweaking your branding process with an exclusive communication strategy. Always remember to:

• Be aware about what your competitors are doing
• Research about their USPs
• Differentiate yourself from others
• Convince your customers what makes you the best

Step 4: Create Value Propositions

Always focus on what makes your brand unique and valuable. Find your value propositions that sets your business apart from your competition. Today, customers are interacting with many brands, therefore you need to communicate that you stand out from the market.

Include your value preposition in every marketing communication you are driving across channels. It is one of the most important step to build a successful brand.

Step 5: Determine Brand Guidelines

Brand guidelines define your brand’s tonality and sets specific rules on how your business should interact with the audience. It helps you to maintain consistency across channels and makes your business more recognizable.

Develop your brand guide as it sets a definite pattern for your visual elements (logo, templates etc.) and structures your brand tone.

Step 6: Market Your Brand

Prepare a definite marketing strategy to market your brand. Apply your branding in every piece of communication, from packaging to stationary, website to marketing collateral. Display your brand in as many places as possible.

Identify new channels such as email, web and affiliates to promote your brand. Also advertise your brand in unexpected locations such as employee t-shirts, your social media pages and office goodies.

Brand building process is an ongoing process and following above steps will definitely stand you apart from your competitors.

As the Google crawlers are becoming smarter and more efficient, the process of achieving better rankings is getting tedious. Now it takes optimized steps to rank your website at the top of SERPs. There are many factors which influences Google Rankings and Image optimization is one of the most important parameter.

Image optimization can drive millions of traffic into your website through image-based search engines. Each image element has significant contribution towards SEO. From headline to alt text, image copy to links redirection, elements play a major role in overall SEO of a page.

Always start image optimization when:

• Your product isn’t displayed when you do Google Image Search
• Your ranking isn’t improving despite following Penguin algorithms
• When bounce rate is higher than your expectation

Name Images Properly

When it comes to search engine optimization, using keywords in the image name helps optimization. Without even looking at the image, you should tell Google to know what the image is about. Therefore, create a descriptive keyword rich name. Search engine not only crawls your content but they also search for image file names. We suggest you to use maximum 3-5 words in your image name.

For example if your image is about Email invoicing tool, then your image file name shouldn’t be like ey12345.jpg, but it should be emailinvoicing.jpg.

Avoid Abbreviation

No matter, what your product or business is all about, avoid any kind of abbreviation. For example, don’t use PS for payment solutions, instead use complete name payment solutions. Combine all the elements together and use dash or underscore (- or _) only to separate keywords.

Consistent Naming

Always make a format to name multiple images in a single way. Don’t and mind it never name a single image in multiple formats. For example, if you have an image called “sms-invocing-payment-solutions.jpg”, you don’t want others to name it as “sms-invoice-pay-tools.jpg”.

Google crawlers won’t accept multiple formats for single type image. Multiple names for the same image also becomes complex to manage when you use it often.

Alt Text Attributes

Alt text is added to image when your image isn’t loaded for any reason. Perhaps because the users have turned off images in their browser, or they are using screen reader, the alt text functionality ensures that critical information is not lost. Therefore, alt text should be descriptive in nature. Make sure that you include targeted keywords in the alt text option.

Google includes alt text as the key ranking factor while optimizing images. Vary your alt text for multiple sizes for same image.

Fill Details

Fill important details such as image titles, captions and anchor texts. Image title is displayed when you hover over an image over website. On the other hand, caption text is visible on your website page. Use some of the keywords in your caption text. Remember that every aspect of image optimization should have a unique keyword density.

Always create an awesome user experience in order to score better in Google rankings. Great images are an excellent way to attract Google Crawlers to your website. Quality images can increase website traffic and it appears better on Google SERPS. Always create a standalone landing page for your image, as it helps Google to collect more related information about your page. Remember to provide useful information such as titles, caption and alt text.

Google is the most powerful medium that controls and drives traffic. Billions of visitors visit Google every day and these visits are landed on millions of websites. This journey starts much before you enter a search query in Google. Your search query travels through trillions of documents before Google flashes search result for your query.

Google Algorithms scan millions of websites before showing it to you in the search term. These websites are crawled by Google on a regular basis. Many factors control this crawling process. Some of these factors are page ranks, content quality, content frequency and links to your web-page.

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The biggest challenge for an eCommerce website is to ensure that customer completes the purchase they initiate. As per Google’s first impression report, a user judges your website in 1/50th of a second. It is this time period which a user takes to rate your website. If your website is cluttered and do not have a clear call-to-action button, then your user may abandon it. Therefore it becomes quite crucial for your website to avoid any visual complexities.

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WordPress, as a platform, is extremely well coded. However, some people mess their WordPress installations up by installing tons of low-quality plugins, choosing an awful web host, and filling their site with heaps of garbage.

Even if you don’t do something as stupid as these with your site, there’s still a lot of room for improvement when it comes to speeding up your WordPress site. I optimize around 8-10 WordPress sites in an average month, and there are a few techniques I always leverage to optimize and speed up WordPress sites.

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#1. Choosing The Best Website Building Platform

Making a website is a lot like building a house, you need a solid foundation. That’s where picking the right website building platform comes into play.

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